In the rugged landscape of Nevada, 1871, a revolutionwas quietly taking shape in the humble workshop ofJacob Davis. The encounter was deceptively simple: a miner’s wife, exasperated by the constant disintegration of her husband’s workwear, approached Davis with a challenge. She needed garments that could withstand the punishing environment of the mines and daily strain of physical labor.
The solution came from an unexpected source—the metal rivets. Applying this utilitarian hardware to reinforce stress points on trousers, he created what he called “riveted pants,” crafted from robust Duck Cloth canvas.
Sales were overwhelming. As demand surged and imitators circled, Davis recognized the need for both capital and protection. Levi Strauss, the prominent San Francisco dry goods merchant who supplied his materials, became the perfect partner to secure patent protection with his business acumen and financial resources.
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